Client: speculative campaign for Cadillac Fairview
Role: art director, graphic designer, illustrator
Role: art director, graphic designer, illustrator
This way to wonder
It’s always been a dream of mine to create a campaign for a shopping mall. I developed this concept for a 360 campaign for Cadillac Fairview - one of Canada’s biggest shopping networks.
The premise of the campaign is to embrace the truth that shopping in-person is not convenient, and that’s why it’s so great! This campaign invites the viewer to get lost “on purpose” in the curious world of shopping.
It’s always been a dream of mine to create a campaign for a shopping mall. I developed this concept for a 360 campaign for Cadillac Fairview - one of Canada’s biggest shopping networks.
The premise of the campaign is to embrace the truth that shopping in-person is not convenient, and that’s why it’s so great! This campaign invites the viewer to get lost “on purpose” in the curious world of shopping.