Client: personal project
Role: Art Direction, Graphic Design, Illustration
Role: Art Direction, Graphic Design, Illustration
Either Or - restaurant branding
We crave novelty, yet more often than not we choose what feels familiar. Either Or is a restaurant concept built around that tension, offering guests both a path to curiosity and the comfort of a trusted favourite.
For this conceptual project, I developed the art direction, brand identity and illustration system, exploring how graphic design and illustration can work together to create a cohesive brand experience. From the visual identity and environmental graphics to menus, packaging and murals, every touchpoint was designed to reinforce the restaurant's central idea: celebrating both comfort and adventure, side by side.
We crave novelty, yet more often than not we choose what feels familiar. Either Or is a restaurant concept built around that tension, offering guests both a path to curiosity and the comfort of a trusted favourite.
For this conceptual project, I developed the art direction, brand identity and illustration system, exploring how graphic design and illustration can work together to create a cohesive brand experience. From the visual identity and environmental graphics to menus, packaging and murals, every touchpoint was designed to reinforce the restaurant's central idea: celebrating both comfort and adventure, side by side.