Client: speculative project for Anytime Fitness
Role: art direction, illustration
Role: art direction, illustration
Anytime Fitness
Fitness brands often lean into hyper masculine or hyper feminine directions. For this speculative project for Anytime Fitness, I wanted to create a series of illustrations and designs that felt more inclusive and welcoming.
Fitness brands often lean into hyper masculine or hyper feminine directions. For this speculative project for Anytime Fitness, I wanted to create a series of illustrations and designs that felt more inclusive and welcoming.